your startup?

It’s easy… Years of experience of our investors, partners, mentors, advisors and managers in hardware and software development, coupled with the entire acceleration experience of Darwin Startups!

Discover our features

Execution and market access are our strengths

Partners and mentors

We bring together a team of Corporate Partners and Mentors with years of experience in the software and hardware industry. From prototype, to certification and to the first batch and also from manufacturing in Southeast Asia to distribution.


Up to R$ 300K of investment in exchange of 5% to 15% stake, for pilot lot development to product-channel-fit for traction and distribution. In addition to approaching the largest VC funds in Brazil and abroad. In addition to approaching the largest VC funds in Brazil and abroad.

Prototyping labs.

In partnership with the Institute of Industry (SENAI-SC / FIESC) and PRODUZA we provide a laboratory for prototyping and hardware development supporting up to your pilot lot.

Market Access

Together with our partners we enable the products to be validated by customers in the market, within their establishments. There are several possibilities to access points of sale that enable the collection of feedbacks about the developed products!

Access to Innovation Grants

We have partners, advisors and mentors recognized for their ability to raise tens of millions of dollars in resources, they will be assisting in writing and applying the projects to funding notices.

Tax incentive programs

Get details on how your company fits into municipal, state and federal tax incentive policies.

The beginning of your journey with HARDS

We start with the on-line application where we will analyze all submissions and select the ones that fit the most in the HARDS thesis for a 1 hour interview with the founders. Those selected for the next phase will participate in the face-to-face HARDS Day at our headquarters in Floripa. Those who stand out the most will be part of the HARDS Factory, also at our headquarters with mentors and experts from HARDS, partners and Darwin Startups. In the acceleration phase, the selected members receive assistance from HARDS mentors and partners in addition to capital investment to accelerate startup development!


Carlos Alberto Fadul

Produza CEO

Luc Pinheiro

Technical Director Sebrae SC

Marcos Lichtblau

Automatisa Advisor - VP Finance ACATE

Ismael Rogério Silva

Softcon CEO

Happy Sun


Rodrigo Rossoni

President at ACIF

Pierre Mattei

CEO Orbital Engenharia

Moacir Marafon

Executive Director of the Public Management Unit at Softplan Systems Planning LTDA

Norberto Dias

Director at Ahgora

Fabíola Sena Vieira

Statkraft International Affairs Director

Rafael Assunção

Startups, Mentoring and M&A

Felipe Gallotti

Internationalization Manager at Sebrae-SC / Figabank

Alan Freeman

Hobie Cat Founder and Atalaia Group CEO

Aldrwin Hamad

Prof. Product Design at IFSC

Alexandre de Castro

Angel Investor, Manager and Consultant for Startups

Alexandre Turozi

2pra1 CEO

Bruno Herrera

CTO at 3778

Cacio Packer

Angel investor, mentor, advisor and manager

Carlos Augusto Matos

Executive Director at Softplan Planning and Systems

Cláudia Romani

Project Manager - Edital SENAI/SESI

Danilo Konrad

CEO at Sales Hackers

Diego Marafon

Healthtechs, Corporate Venture, Technology, Investments, Innovation Advisor

Diego Ramos


Diogo Antônio Correa dos Santos

Lawyer - Partner at Correa dos Santos Advocacia

Edson Mackeenzy

Investment Director at TheVentureCity

Erich Muschellack

Director at Idee Tecnologia Ltda.

Fabricio Hertz

Horus CEO

Felipe Gondin

Disruptive Academy CEO | Innovation, business models and brand positioning

Guilherme Carpes

Owner at Auspi Brasil Electronics Ltda

Guilherme Rodrigues

CERTI New Business

Gustavo Matos

Comercial at Softplan

Ilson Stabile

Director at Softplan

Izabel Cristina de Matos

Project Analyst

José Eduardo Azevedo Fiates

General Superintendent at the CERTI Foundation

José Henrique Kracik da Silva

CTO & Chairman at PagueVeloz

Attilio Galhardo

Medical Advisor at cor.sync

Luiz Medina

Associate Partner at BTG Pactual

Mauro Poy

Market Director at ACIF

Murilo Canova

CEO Ocean Drop

Paulo Violada

Innovation Manager at SENAI

Rafael Rocha

COO - Innovation and New Business - Strategy - Entrepreneurship

Rafael Silva

CEO Israel Capital

Lincoln Lopes

Regional Vice President of Sales & Marketing

Thiago Dias

VP Fintech Strategy, LAC at Mastercard

Thiago Mantovani

Manager - Cooperative Production Center at CERTI

Our perks

As part of the HARDS acceleration program, companies and entrepreneurs have access to dozens of benefits valued over R$ 500K, the famous PERKS. Cloud Service, CRMs, marketing tools, legal advice and hardware development and much more.